SCB Global Java, a holding company specialised on investments in the coffee market, has announced the acquisition of White Tale Coffee, for an undisclosed sum.
Based in Denver, Colorado, White Tale Coffee is a premium artisanal coffee brand, that supplies its products through an e-commerce subscription platform.
This deal is the third investment by SCB Global Java, after the acquisitions of Caribbean Coffee Company and Bona Fide Nitro Coffee & Tea.
Robert Novick, SCB Global Java CEO, said: “We are very excited to announce the acquisition of White Tale Coffee. The brand and brand promise that White Tale has created fills a very important segment of SCB Global Java’s premium coffee ecosystem”.
“We are also excited to leverage the direct-to-consumer technology platform that White Tale has developed. In today’s environment it’s critical to differentiate and reach consumers on their terms”, added Novick.
Sources: PR Newswire
