South African consumer goods firm Tiger Brands has announced the opening of a 300 million ZAR ($15.8 million) peanut butter manufacturing facility in the city of Johannesburg, South Africa.
The company described the move as one of its largest capital investments for a single project. The new facility aims to modernise operations, providing increased in-house flexibility for faster innovation and new product launches.
Black Cat is claimed to be one of the leading brands in the 1.7 billion ZAR ($89 million) South African peanut butter category, with annual sales of 5 million kg.
Commenting on the news, Tiger Brands CEO Tjaart Kruger, said: “Consumers are looking for affordable and healthier food options. Peanut butter is an important staple in the South African diet, and we expect strong growth in this category”.
“This new facility will introduce flexibility, improved efficiencies and reduce our cost profile, allowing us to retain our prominent position in the market and respond to consumer needs”, he added.
Source: Tiger Brands
