Vodka gets a sour and spicy kick
The latest innovation insight from Gama Compass™ MANCHESTER – 30th January 2015: Further highlighting the growth of bold and challenging taste experiences in FMCG products, this week Gama shines a torch on the latest flavour to be added to the Svedka Swedish vodka line – Svedka Grapefruit Jalapeno Vodka. Due to be launched in the […]
Purple pack colours prove pricy in food
Insight by Gama Compass™ MANCHESTER – 26th January 2015: Purple has emerged as the packaging colour group associated with the highest average product cost for new launches in the food industry, according to the latest research from Gama Compass™. Across a sample of many thousands of products reported by Gama Compass™ in 2014, food products […]
Supplements discover their Mediterranean side
The latest innovation insight from Gama Compass™ MANCHESTER – 26th January 2015: This week Gama looks at how the ‘healthy’ associations of the Mediterranean diet are finding a new expression through supplements, with the launch of a cholesterol support tablet based on functional botanical ingredients – Reserveage Bergamot Cholesterol Support with Resveratrol. Recent years have […]
Breakfast goes bitesize
The latest innovation insight from Gama Compass™ MANCHESTER – 16th January 2015: Exploring the recent craze for breakfast biscuits, and the move towards ‘snacking’ formats in the confectionery and bakery markets, this week’s innovation focus is a new launch that pulls together both the on-the-go breakfast and ‘bitesize’ trends – Bel Vita Bites Breakfast Biscuits. […]
Giving coffee the fine wine treatment
The latest innovation insight from Gama Compass™ MANCHESTER – 9th January 2015: This week Gama returns to the prevalent themes of male-oriented positioning and coffee connoisseurship, putting under the microscope a new product that combines masculine branding with the gourmet associations of aged wine through the medium of coffee – Death Wish Barrel Brand Coffee. […]
“Drinkable cookies” hit shelves in Japan
The latest innovation insight from Gama Compass™ MANCHESTER – 22nd December 2014: This week Gama takes a look at the latest example of indulgent foods transitioning to the drinks industry with the launch of new “drinkable cookies” from Japanese bakery and confectionery firm Fujiya – Fujiya Country Ma’am Cookie Drink. Fujiya Country Ma’am – a […]
John Winnard, Managing Director
William Santus
Gama spoke to John Winnard, Managing Director, William Santus. What are your day to day activities as Managing Director? I see my role as facilitating the smooth running of the business. This involves monitoring key indicators such as quality, profitability, managing costs and sales, but also making sure that we are meeting the requirements and […]
Sports drinks take a sour turn
The latest innovation insight from Gama Compass™ MANCHESTER – 5th December 2014: Underlining the growing appeal of ‘extreme’ taste experiences, this week Gama looks at a new “sour” sports drink based on apple cider vinegar – Stu’s Sour Elixir 100% Pickle Juice. Promoted with the slogan “Gain power. Go sour”, Stu’s Sour Elixir from Stu’s […]
The moisturising cream that takes its name literally
The latest innovation insight from Gama Compass™ MANCHESTER – 28th November 2014: In a further example of category crossover in the food and health & beauty industries, this week Gama focuses on Dairyface Beauty Mooscow Hand & Body Moisturiser, a new skincare product based on real dairy cream. The latest in a line of milk-based […]
Paco Recuero, Marketing Director
Pernod Ricard
Gama spoke to Paco Recuero, Marketing Director, Pernod Ricard Spain. What are your day to day activities as Marketing Director? As Marketing Director of Pernod Ricard Spain, among the top 5 companies within the Pernod Ricard group, I am leading a young and talented group of 40 marketing professionals, ready to challenge the status quo […]