Brazil: Dia launches ‘Food Truck’ initiative
Supermarket chain Dia has announced a new marketing initiative in Brazil – launched with the hashtag #pfdodia – based around the concept of ‘food trucks’. Food trucks – vehicles fitted out to produce and sell street food – have become increasingly popular in recent years, especially within major cities in North America. Dia’s new ‘food […]
Brazil: AmBev closes plant in Rio Grande Do Norte
AmBev, Latin America’s largest brewer, has announced the closure of its plant in Natal, blaming a rise in VAT rates on drinks, according to reports in Estadao and Exame. “The decision was made after an analysis of the consequences that the increase in the Tax on Goods and Provision of Services (ICMS) on cold drinks, […]
Argentina: Diageo sells wine interests to Grupo Penaflor
Global spirits firm Diageo has announced that it has agreed the sale of its wine interests in Argentina to Grupo Penaflor. The sale includes the Navarro Correas and San Telmo wine brands, together with production sites and vineyards. Grupo Penaflor is the largest wine producer in Argentina and one of the 10 largest globally, with a brand portolio […]
Brazil: Mars to invest R$1 billion in Brazil
US firm Mars has announced that it is making an investment of R$1 billion ($250 million) in Brazil by 2020, according to a report in O Globo. The announcement was made following a meeting between the company and representatives of the state of Sao Paulo. Sao Paulo will ultimately be the main focus of the […]
Mexico: Mars acquires Grupo Turin
Global food firm Mars has announced that it has reached an agreement to acquire Mexican chocolate manufacturer Grupo Turin. A family business operating since 1928, Grupo Turin is the owner of well known brands such as Conejos and Turin. The agreement will provide more opportunities of growth for Turin’s team and brands, whilst remaining a family […]
Brazil: Ebba launches Maguary “nectar with pieces”
Brazilian drinks firm Ebba has introduced what it claims to be the first fruit nectar containing real fruit pieces available in South America. Maguary Nectar With Pieces is being made available in supermarkets across Brazil in a choice of four varieties: Peach, Pineapple, Apple and Mango. Commenting on the launch, Ebba commercial director Fábio Levalessi […]
Brazil: Vigor invests R$150 million in new plant
Brazilian dairy firm Vigor is investing R$150 million ($40 million) to establish the company’s first plant in the state of Rio de Janeiro, according to reports in Sistema FAEMG and O Globo. The facility, in Barra do Pirai, Sul Fluminense, will employ 350 staff when operating at full capacity. Vigor, whose major shareholder is J&F […]
Argentina: BRF acquires four brands from Molinos Rio de la Plata
BRF, one of the world’s seven largest food companies, has announced that it has started the process of acquiring the meat and margarine brands Vienissima, GoodMark, Manty and Delicia from leading Argentinian firm Molinos Rio de la Plata. The deal aims to “develop the businesses, consolidate production capacity and amplify [BRF’s] portfolio of brands and […]
Mexico: Henkel acquires Xtreme hair styling brand
The Xtreme brand of hair gel has been acquired by the German personal and household care firm Henkel, according to a report in Revista Neo. The brand was previosly owned by Wet Line, a Mexican manufacturer of perfume, cosmetics and toiletries. The transaction includes the brand along with products formulas and packaging. “We are making […]
Colombia: Colombina acquires Fiesta
Colombina, the Colombian food multinational, has announced the acquisition of Spanish confectionery firm Fiesta for €16.88 million ($19.27 million). Established for over 50 years, Fiesta produces sweets and other confectionery products under brands such as Kojak, Piruleta, Fresquito and Lolipop. It operates a production facility in Alcala de Henares which employs around 124 staff. Through the […]