Tricia McNeilly, Founder
ötzibrew
Gama spoke to Tricia McNeilly, Founder, ötzibrew. What does it take to develop a successful FMCG brand? I believe that when you’re building a brand, that you really have to build it from passion, and you have to come from integrity. You have to come from your heart when you’re creating products, because when […]
Simón Fusté, European Snacking Director
Sigma
Gama spoke to Simón Fusté, European Snacking Director, Sigma. How is the Snackin’ For You range geared to meeting consumer needs? We have a number of basic pillars: first of all, what you see is what you get. So all our products contain up to seven ingredients, and no more. We avoid additives and ultra-processed foods. […]
Cris Arcangeli, Chief Executive Officer
Beauty’in
Gama spoke to Cris Arcangeli, Chief Executive Officer, Beauty’in. What changes have you seen in the consumer goods sector in Brazil (and the wider Latin America region) in recent years, and how do you anticipate it will evolve further? In recent years, the consumer goods sector in Brazil has undergone significant transformations, especially in the […]
Heather Mills, Founder
VBites
Gama spoke to Heather Mills, Founder, VBites. What major trends do you expect to shape food and drinks innovation in 2024 and beyond? There is an awakening coming. Historically it’s been tough for the consumer to discern what a healthy diet is: it’s hard to decipher the myriad of misleading marketing campaigns (from dairy and […]
Paula Amaral, Head of Sustainability, Innovation and Strategy
Groupe Bel
Gama spoke to Paula Amaral, Head of Sustainability, Innovation and Strategy at Groupe Bel. As traditionally a pure-play dairy firm, how is Groupe Bel adapting to ensure the sustainability of the business in the long term? We have a growth model that has two pillars – profitability and responsibility – because we know that if […]
Anna Bosch Güell, Director General
Noel Alimentaria
Gama spoke to Anna Bosch Güell, Director General at Noel Alimentaria. What major trends do you expect to shape food innovation in 2024 and beyond? Health-oriented products, products with extra-high protein, plant-based options made from vegetables that emulate fish and meat, locally-sourced products, and manufacturing processes that minimize environmental impact: these are some of the principal […]
Mauricio García de Quevedo, Director General
FIAB
Gama spoke to Mauricio García de Quevedo, Director General at Federación Española de Industrias de Alimentación y Bebidas (FIAB). What are FIAB’s current priorities and challenges? Given the complex international scenario we are facing at the moment, there is a real need to contain cost inflation which is affecting both consumers and businesses. One of […]
Karen Zafar, Founder & Director
Pure Global Trade
Gama spoke to Karen Zafar, Founder & Director at Pure Global Trade. What are the key success factors in creating a new retail drinks brand? New to the drinks industry, we are still early on in our journey. It’s a challenge and we are learning every day – it’s incredible and we love it. Be […]
Frank Mertens, Co-founder & Chief Marketing Officer
Go Mate Drinks
Gama spoke to Frank Mertens, Co-founder & Chief Marketing Officer at Go Mate Drinks. What are the key success factors in creating a new retail drinks brand? It all starts with an intimate understanding of your consumer and making sure that they love your liquid. There are so many options across all types of drinks […]
Valeria Krynetskaya, Head of Plant-Based Venture THRYVE
IFFCO Group
Gama spoke to Valeria Krynetskaya, Head of Plant-Based Venture THRYVE at IFFCO Group. What are the drivers behind consumers’ dietary choices in the Middle East? “At the moment, consumers are mostly looking to evolve their diet towards lower salt, lower sugar and free from to reduce their weight. An important factor in these choices in […]