India: Wipro acquires Zhongshan Ma Er Daily Products

Indian-based company Wipro Consumer Care and Lighting has acquired 100% of Chinese FMCG company Zhongshan Ma Er for an undisclosed amount. Wipro focuses on products including soaps, toiletries, personal care & baby care and has a presence in countries such as India, Malaysia, Indonesia, Vietnam, China, as well as the Middle East. With this new […]

USA: Unilever in talks to buy Honest Co – reports

FMCG giant Unilever is in discussions to buy ecological home and personal care firm Honest Co for around $1 billion, according to a report in the Wall St Journal quoting “people familiar with the matter”. Co-founded by actress Jessica Alba, Honest Co makes products such as disposable nappies, household cleaners and personal care and beauty […]

USA: Henkel finalizes acquisition of Sun Products

Germany-based household and personal care firm Henkel has announced the closing of the acquisition of Sun Products on September 1st 2016. The initial agreement to purchase all shares was signed in late June for $3.6 billion including debt. The purchase of the US-based company includes brands such as All laundry detergent, stain removers and fabric […]

UK: Unilever partners with dry-cleaning start-up ZipJet

In a bid to exapnd into new channels, FMCG multinational Unilever has entered a partnership with dry-cleaning start-up ZipJet through its Persil laundry detergent brand. According to reports in Campaign Live and Marketing Week, the partnership will allow the FMCG giant to put the Persil brand on ZipJet’s uniforms and clothing bags. In addition, consumers […]

India: Godrej to expand presence in Africa

Household and personal care firm Godrej is set to expand its presence on the continent of Africa with the acquisition of two haircare firms, according to a report in Progressive Grocer India. The Indian firm, through its Africa-based subsidiary Darling Group, has reportedly acquired 100% of the shares in a company called Hair Credentials Zambia, and […]

Brazil: P&G to cease producing Ariel powder detergent

US multinational Procter & Gamble has announced the closure of a plant in Anchieta, Brazil, ceasing production of Ariel powder detergent in the country. According to Revista Exame, the plant, which is located in the Sao Paulo region, employs around 175 staff, some  of whom will be transferred to other company factories in Brazil. P&G […]

USA: P&G posts decline in annual net sales

P&G, the multinational healthcare and household firm, has reported earnings of $65.3 billion, a decrease of 8% versus the prior year, for the financial year ending 30th June 2016. The US firm reported a negative six percentage point impact from foreign exchange and a negative two percent from the combined impacts of Venezuela and minor brand divestitures. […]

France: Lea Nature to open new facility

Lea Nature, the leading French natural products firm, has announced that it is to open a new production facility near to its base in La Rochelle. The plant will be located at a site previously owned by automotive firm Delphi in the town of Perigny, Charente-Maritime. According to Lea Nature, the new site will be […]

Argentina: P&G to invest $50 million

US-based multinational Procter & Gamble has announced the investment of $50 million in production facilities and other projects in Argentina from 2016 to 2017. In a statement, the firm said that the investment included the expansion of existing local operational capacity, as well as incorporating the latest technology into its Pampers line of nappies. Additional […]

‘Citrus’ beats ‘berry’ in new product pricing

Insight by Gama Compass™ MANCHESTER – 23rd February 2016: Orange and lemon flavours are associated with premium claims and higher price points, while strawberry flavours are especially common in Latin America and in launches targeted at children, the latest information from Gama Compass™ indicates. For this month’s study of trends and patterns in new product launches, […]

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