India: Emami enters baby care market with BoroPlus FromMaa range
Emami, the Indian FMCG company, has entered the baby care category with the launch of a seven-product range under its flagship skincare brand BoroPlus, named BoroPlus FromMaa. Built around the brand proposition “With Love, From Maa”, the new range comprises a baby lotion, cream, soap, shampoo, massage oil, powder and diaper rash cream. The range […]
UK: PepsiCo launches Wow snacking range
PepsiCo, the global food and beverage company, has launched Wow, a new better-for-you snacking masterbrand in the UK. The range brings together reformulated, non-HFSS (high in fat, salt, or sugar) lines from its established Wotsits and Snack a Jacks brands. Developed to provide healthier options across family snacking occasions, the portfolio features three distinct multipack […]
Germany: Rewe launches high-protein own brand range
Rewe, the German retail change, has expanded its private label portfolio with the launch of a new brand named Rewe PWR. The range comprises eight initial products designed for active consumers, including six protein bars alongside a whey protein and a clear whey protein powder. Pricing for the items starts at € 0.85 ($0.98) for a protein […]
USA: Mars introduces Pringles Dippers
Mars, the food and snacking giant, is launching Pringles Dippers, the brand’s first-ever thicker, sturdier and wavier crisp designed specifically for dipping. Engineered with a scoop-like design to handle various dipping styles, the new line is available in three flavours: Original, French Onion, and Bacon Cheddar. Eileen Flaherty-Yao, senior director of Salty at Mars Snacking […]
UK: Marks & Spencer launches own brand pet food range
Marks & Spencer (M&S), the UK retailer, has entered the private label pet food category with the launch of a new own-brand range named Paws & Pals. The range introduces 13 new lines across kibble, treats and toppers for cats and dogs. Developed in-house, the products feature grain-free recipes made with “100% real ingredients”, high […]
India: ACPL to expand domestic frozen food capability
Allana Consumer Products Ltd (ACPL), the Indian processed food and agri-commodities manufacturer, is strengthening its domestic frozen food business to address rising demand across households and the hotels, restaurants and cafes (HoReCa) segment. According to a report in The Hindu, the company is building a portfolio that includes frozen French fries, green peas, cut vegetables, […]
USA: Keurig Dr Pepper reformulates 7UP in major brand evolution
Keurig Dr Pepper, the North American beverage company, has unveiled its biggest evolution for soft drink brand 7UP in over 15 years, centering on a lime-led reformulation. The company is debuting 7UP Lime Lemon, bringing a lime-forward taste profile to 7UP Regular, 7UP Zero Sugar, Cherry 7UP, and Cherry 7UP Zero Sugar. Rolling out nationwide […]
USA: Red Tree Beverages forays into spiked iced tea
Red Tree Beverages, a firewalled subsidiary of soft drinks giant Coca-Cola, is expanding its Minute Maid Spiked alcohol-ready-to-drink (ARTD) range with the launch of Vodka Lemonade Iced Tea. Designed to round out the brand’s vodka lemonade offerings, the new beverage blends vodka with “bright” lemonade and “refreshing” iced tea. The product is a non-carbonated drink […]
Brazil: Nestle invests R$ 540 million in Aracatuba plant
Nestle, the global food and beverage company has announced an investment of R$ 540 million ($96 million) in its Aracatuba factory in Sao Paulo by 2028. According to the company, the resources will be allocated to industrial modernisation, operational efficiency gains, incorporating new technologies, and strengthening production capacity. The Araçatuba facility is Nestle Brazil largest […]
India: ITC Foods launches B Natural coconut cola
ITC Foods, the Indian consumer goods company, has launched B Natural Coconut Cola, a fusion drink that pairs the hydration of coconut water with the taste and fizz of cola. Designed for conscious consumers, the product represents an entirely new beverage category in India, according to the company. The beverage formulation contains zero caffeine, zero […]