USA: Coca-Cola expands Bodyarmor into sparkling drinks
USA-based total beverage firm Coca‑Cola has expanded its portfolio with the launch of Bodyarmor Fit, the brand’s first-ever sparkling sports drink. According to a company statement, the product is available in a 12 oz slim can format, marking the first time the brand has introduced a sports drink in a can format to offer a crisp, sparkling […]
UK: Warburtons enters frozen convenience category with toasties range
Warburtons, the UK’s largest bakery brand, has entered the frozen convenience category for the first time through an exclusive licensing partnership with brand licensing agency Food Brands Now. The bakery giant has launched a new range of two premium frozen toasties made using its Thick Toastie loaf. The line-up includes the Warburtons Cheese Toastie, which […]
Spain: Mahou San Miguel enters functional soft drinks sector
Mahou San Miguel, the Spain-based beverage company and beer sector leader, has entered the functional soft drinks category with the launch of the Yuzz brand. According to a company statement, the non-alcoholic, low-calorie drink integrates personal care into moments of enjoyment, featuring functional attributes that contribute to skin care. The beverage contains GreenIuronic, a “new […]
UK: Boots launches meal deal range catering to GLP-1 users
Boots, the UK health and beauty retailer, has introduced a new healthy on-the-go food range called Boost by Boots, designed to offer nutritionally balanced options at lunchtime, specifically targeting GLP-1 users. The new range of 15 products, including sandwiches, salads and sushi, is available as part of the Boots meal deal range. The product rollout […]
Portugal: The Navigator Company launches “odour-eliminating” toilet tissue
The Navigator Company (TNC), the Portuguese pulp and paper manufacturer, has strengthened its focus on higher value-added tissue products with the launch of Amoos Pure, a new toilet tissue that features “Clear Odor” technology. According to a company press release, the technology is developed to help neutralize bathroom odours in the bathroom. The product arrives […]
USA: Lactalis expands Kraft Natural Cheese with lactose-free line
Lactalis, the international dairy giant, has announced the launch of its new Kraft Natural Cheese Lactose-Free product line, expanding its portfolio to meet the growing demand for dairy options that support a range of dietary needs. The new range features three distinct varieties: Mild Cheddar Shredded Cheese, Mozzarella Shredded Cheese, and Mozzarella String Cheese. Made […]
India: Amul expands into new categories, markets
Amul, India’s leading dairy giant operating under the Gujarat Cooperative Milk Marketing Federation (GCMMF), has announced plans to rapidly transform its business model to further entrench its position across rural and suburban parts of the country Amul is targeting deeper penetration into smaller markets, aiming to reach pin codes with populations as low as 5,000 […]
USA: Ferrero to launch product line in partnership with Netflix
Ferrero , the sweet-packaged food company, has unveiled plans to debut an all-new “Wonka” branded product range alongside an exclusive global partnership with Netflix. According to a company press release, the manufacturer will roll out a series of ten seasonal and limited-edition products across chocolate, sugar confectionery, ice cream and cereals. The initial products are […]
Germany: Edeka launches Heimatliebe regional label
Edeka, the German retail group, has consolidated its regional fruit and vegetable offering under a new private label brand, Edeka Heimatliebe. According to reports in Levensmiddelenkrant and AGF, the new label, which translates to “love for the homeland,” is being rolled out across Edeka supermarkets and its discount subsidiary, Netto Marken-Discount. By standardising its regional […]
USA: Armra launches colostrum-based functional soda line
Armra, the health technology firm based in the USA, has announced the launch of Armra Colostrum Soda, a new line of sparkling functional beverages. The range is available in three flavours, namely spicy lime soda, pomelo basil soda, huckleberry soda and pear ginger soda. The core ingredient is bovine colostrum, which the company claims contains over […]