Israel: Strauss Group to launch ‘animal-free’ dairy product line
Strauss Group, a food and beverage manufacturer, has announced the launch of CowFree, a new brand range containing animal-free beta-lactoglobulin (BLG) protein that mirrors the properties of cow’s milk protein. The product range includes a milk drink analogue under the name Yotvata, and a cream cheese under the name Symphony. The products are described as being are fortified […]
India: Usha Shriram begins FMCG push with bottled water
Usha Shriram, an Indian company primarily known for its household hardware and appliances, has announced its entry into the FMCG sector through the launch of bottled drinking water brand Aquaero. The company intends to use the brand as a launchpad for a wider product portfolio including atta, maida and besan flours, pulses, spices, oil and ghee […]
UK: Kraft Heinz expands into pulse-based ready meals
The UK division of US-based food multinational Kraft Heinz is expanding into a new category with the launch of pulse-based ready meals sold in pouches. The new product line, which can apparently be microwaved in just 90 seconds, are described as a response to rising demand for convenient, nutritious and flavourful meals. The lineup comprises Chilli […]
USA: Danone launches muscle maintenance weight loss drink
Danone, the dairy giant, has announced the launch of a “first-of-its-kind” cultured dairy drink that features a patented blend of nutrients designed to help build & retain muscle mass during weight loss. Oikos Fusion offers 23g of protein, 5g of prebiotic fibre and vitamins D, B3 and B12 in a lactose-free drink with zero added […]
USA: PepsiCo launches prebiotic cola
Snacking and soft drinks giant PepsiCo has announced the launch of Pepsi Prebiotic Cola, which the company claims is the first major innovation in the traditional cola category in two decades. Featuring 5 grams of cane sugar and 30 calories per can, with no artificial sweeteners, Pepsi Prebiotic Cola is touted as offering the classic crisp, […]
India: Godrej expands into pet food with Ninja brand launch
Godrej, one of India’s leading home and personal care companies, has announced its first foray into pet food with the launch of the Godrej Ninja brand. Backed by a 500 crore INR ($60 million) investment over five years, Godrej Ninja is a dry dog food developed at the Nadir Godrej Centre, featuring probiotics, prebiotics and polyphenols for gut […]
USA: Philip Morris to relaunch heated tobacco system IQOS
Philip Morris International (PMI), the leading tobacco firm, has announced a relaunch of its heated tobacco brand IQOS in the US, with an initial roll out in the state of Texas. The IQOS device will be sold for $60, and the tobacco sticks to go along with it at $8. The relaunch is part of PMI’s reported […]
Japan: Meiji launches yoghurt boasting skin hydration, UV protection benefits
Meiji, the diversified Japanese food business, has announced the launch of Meiji W Skin Care Yogurt, a new dairy yoghurt that has been formulated to protect the skin from UV radiation, as well to maintain hydration and relieve skin dryness. According to Meiji, Meiji W Skin Care Yogurt combines SC-2 lactic acid bacteria (L. bulgaricus OLL1247 […]
USA: Lotus Bakeries partners with Froneri on ice cream launches
Belgian biscuit and cake manufacturer Lotus Bakeries has announced a licensing agreement with ice cream specialist Froneri to accelerate the growth of its Lotus Biscoff brand in the US ice cream market. The partnership is set to operate as a sub-licence under an agreement reached between Mondelez International and Lotus Bakeries in 2024 covering Biscoff cookie production in India […]
UK: Tom Parker Creamery launches “relaxing” Bedtime Milk
Tom Parker Creamery, the UK dairy company, has announced the launch of a “category first” Bedtime Milk infused with natural botanicals to promote relaxation. Infused with calming ingredients such as chamomile, valerian root, lavender and magnolia extract, Tom Parker Creamery’s Bedtime Milk is a full-fat milk designed to promote restful sleep and is claimed to be […]