“Whole watermelon” stakes a claim in sports drinks
The latest innovation insight from Gama Compass MANCHESTER – 18th February 2025: In this month’s Innovation Insight, our attention turns to the sports drinks category and a new electrolyte drink from the UK that boasts the functional benefits of “whole watermelon” – Raw Hydrate Electrolyte Drink. Promising “a surge of pure vitality”, Raw Hydrate Electrolyte Drink from […]
Entries open and judges announced for the Gama Innovation Awards 2025
MANCHESTER – 17th February 2025: Gama, a global provider of business information and services specializing in FMCG product innovation and international trade, has today officially opened entries for the special tenth anniversary edition of the Gama Innovation Awards. The Gama Innovation Awards recognise outstanding innovation in the consumer goods space, with winners to be announced at a prestigious awards ceremony that […]
Botanicals blossoming in food and drink
Insight by Gama Compass MANCHESTER – 31st January 2025: Functional botanical ingredients such as flowers, berries and plant roots continue to blossom in the food and drink sector, the latest Insight By Gama Compass can reveal. This trend for botanicals ties into ongoing demand for wild, ancient and functional ingredients, pared back formulations and premium concepts, as well […]
Gama Innovation Conference & Awards 2025 to celebrate 10 years of food and drink inspiration in Manchester
MANCHESTER – 16th January 2025: Celebration will be in the air on Wednesday 22nd October 2025 with the Gama Innovation Conference & Awards (GICA) set to mark ten years of inspiring and connecting the global fast-moving goods community (FMCG) in the heart of Manchester. A diverse lineup of over 300 invitation-only guests, including start-ups, scale-ups, established brands, retailers, hotels, airlines, and investors, will once […]
Dairy turning away from low fat claims, formulations
Insight by Gama Compass MANCHESTER – 3rd December 2024: Low fat claims and formulations have been declining in new dairy products over recent years, the latest insights from Gama Compass can reveal, highlighting that the trend towards ‘better-for-you’ options in food and drinks, although undoubtedly significant, is far from universal or one-dimensional. While ‘health’ continues to grab the […]
Global FMCG leaders reconnect in Manchester for the Gama Innovation Conference & Awards 2024
MANCHESTER – 29th October 2024: Last Thursday (24th October), leading representatives of the global fast-moving consumer goods (FMCG) community came together in The Bridgewater Hall, Manchester, to celebrate the ninth edition of the Gama Innovation Conference & Awards (GICA), with the event continuing to build a reputation as a vital meeting point for industry professionals keen to uncover […]
Honey getting a boost from ‘real’ and ‘better-for-you’ launches
Insight by Gama Compass MANCHESTER – 16th September 2024: Honey is hitting a sweet spot, the latest Insight by Gama Compass can reveal, with an increasing number of food and drink brands choosing to make honey the centrepiece of their innovation and branding efforts, as well as including it as a key ingredient within product formulations. Mentioned nearly […]
Finalists announced for the Gama Innovation Awards 2024
MANCHESTER – 18th July 2024: Manchester-based global insights specialist Gama is today pleased to reveal the finalists that have been shortlisted for the 2024 edition of the Gama Innovation Awards. Recognising outstanding innovation in the FMCG space, the products shortlisted for the Gama Innovation Awards represent the very best launches unearthed in the last year by […]
‘Food as fuel’ trend gets super-charged
Insight by Gama Compass MANCHESTER – 12th June 2024: The notion of ‘food as fuel’ (especially via protein enhancement) is accelerating in consumer goods innovation, the latest Insight by Gama Compass can reveal. This all fits within a wider trend for positioning that targets ‘performance’ and the ‘everyday athlete’, as the distinction between food and supplements becomes […]
Entries open for the Gama Innovation Awards 2024
MANCHESTER – 19th April 2024: Gama, a global provider of business information and services specializing in FMCG product innovation and international trade, has today officially opened entries for the ninth edition of the Gama Innovation Conference & Awards (GICA), taking place in the iconic Bridgewater Hall in Manchester on Thursday, 24th October 2024. As ever, GICA will begin with […]