German confectionery firm Katjes has announced the acquisition of a 25% stake in SD Sugar Daddies, a leading German cookie dough company and owner of the Cookie Bros brand, through its confectionery division, Katjes Fassin, for an undisclosed sum.
In 2018, Katjes Fassin acquired a 10% stake in SD Sugar Daddies, which was later transferred to sister company Katjesgreenfood, now holding a separate 27% stake. The latest deal gives the Katjes group full control of the company
Commenting on the move, Katjes Fassin MD Tobias Bachmüller said: “Cookie Bros. stands for creativity, innovation and strong branding. We are delighted to contribute to the company’s further development with our know-how in sales and brand management and to explore new avenues together”.
Katjes Fassin is one of Germany’s largest confectioners, with brands including Katjes, Ahoj-Brause and Sallos. In 2016, Katjes Group established its in-house venture capital arm, Katjesgreenfood, to invest in emerging businesses such as Mymuesli and the UK’s Genius Foods.
Source: Just Food
