UK: Rubicon launches Light and Fruity juice
AG Barr, the Scotland-based drinks manufacturer, has announced the launch of a new range under its Rubicon brand that is said to contain half the sugar of its regular products. Rubicon Light & Fruity comprises the varieties Mango, Mango & Coconut, and Mango Lime & Mint and comes in 1 litre cartons with an RRP […]
UK: Tesco to discontinue some Ribena, Rubicon and Capri-Sun branded drinks
Tesco, the UK’s largest supermarket chain, has announced plans to cease stocking some ‘lunchbox-size’ high-sugar fruit drinks and juices as part of a stated campaign against childhood obesity. From the beginning of September and coinciding with the new school year, Tesco is planning to remove single-serve packs of Ribena (owned by Suntory), Rubicon (owned by […]
UK: AG Barr launches Rockstar Freeze energy drink
AG Barr is expanding the Rockstar range by introducing a new variety that will deliver a “cool sensation which adds a new dimension to the drinking experience”. Named Freeze, the new drink will feature a novel “chilling taste sensation” and will be launched in the “refreshing” flavours of Frozen Lime and Frozen Watermelon. The new […]
Russia: Moscow Brewing Company gains rights to Irn-Bru
Moscow Brewing Company has been conferred with the exclusive right to produce and distribute the soft drink Irn-Bru in Russia following a long-term licensing contract with A.G. Barr, a UK based soft drink producer. Previously, Irn Bru-sold in Russia was produced by PepsiCo. Moscow Brewing Company will initially launch Irn-Bru in 330ml aluminium cans and […]
UK: A.G. Barr acquires Funkin cocktail brand
A.G. Barr PLC, the soft drinks group behind brands such as Irn-Bru, has announced that it has acquired Funkin Limited, a UK-based producer of cocktail products. A.G. Barr said that it had purchased Funkin from its founding shareholders for an initial cash consideration of £16.5 million ($25.3 million) plus up to a further £4.5 million […]
UK: AG Barr launches “accessibly priced” coconut water
AG Barr is expanding its Rubicon brand line in the UK with the launch of Rubicon Coconut Water. The coconut water drink contains 34% juice and will be available in 1l and 330ml sizes, in plain and price marked variations. The company will also reinforce the launch with a £2 million ($3.36 million) investment through […]