Giacomo Canali, Packaging Research & Innovation Manager
Barilla
Gama spoke to Giacomo Canali, Packaging Research & Innovation Manager, Barilla. What key trends do you expect to shape food innovation in 2015? More and more food products will be tailored to specific needs, meeting a range of consumer requirements and allowing the company to be present in different channels, with the main goal of […]
China: Barilla launches pasta range targeted at the Chinese market
Italian pasta company Barilla Group has announced the launch of its new “Pasta Pronto” brand, designed to meet the needs of Chinese consumers. Through the new launch, Barilla intends to offer an authentic and convenient taste of Italy, the company said. Pasta Pronto is specifically aimed at busy modern Chinese consumers, allowing them to prepare […]