UK: BrewDog acquires Hawkes
BrewDog, the UK-based beer firm, is expanding into the cider space with the acquisition of London producer Hawkes. Positioned as “saviours of cider”, Hawkes markets a range of cider under the Urban Orchard, Soul Trader and Elephants on Ice, as well as an alcoholic ginger beer and a cider / beer hybrid under the Hawkes […]
USA: BrewDog to open brewery in Ohio
Scottish craft beer maker BrewDog has formally announced plans to open its first brewery overseas with the construction of a facility in the mid-Western United States. The full-scale 100,000 square foot craft brewery is to be sited in Canal Winchester, located in the Columbus Region of Ohio, USA and will be constructed at a total […]
Halloween inspires FMCG creativity
MANCHESTER – 31st October 2014: The Halloween phenomenon, and the revenue opportunities it generates, is making the 31st October an increasingly significant date for FMCG companies. Sales of food and drink products, alongside those of costumes, decorations and other accessories, continue to grow, as Halloween increasingly makes its presence felt both in its traditional territory […]