France: Pernod Ricard and Brown-Forman confirm merger talks
Pernod Ricard, the French spirits producer, and US-based Brown-Forman have confirmed they are in preliminary discussions regarding a potential “merger of equals”. The talks are currently at an early stage. Pernod Ricard, the world’s second-largest spirits maker, said it “confirms that it is in discussions regarding a potential business combination with Brown-Forman”. However, the group […]
Finland: Coca-Cola HBC to acquire Finlandia vodka from Brown-Forman
Coca-Cola HBC, the Swiss-based soft drinks bottler, has announced it has reached an agreement to acquire to acquire Brown-Forman Finland, owner of the Finlandia vodka brand, for $220 million. The company said the acquisition would strengthen its portfolio across more of its markets, enhancing its position as a leading 24/7 beverage partner through mixability opportunities […]
UK: Brown-Forman seals agreement for Fords Gin
Brown-Forman, the owner of the Jack Daniel’s whiskey brand, has announced it is strengthening its presence in the crafts spirits space with the acquisition of The 86 Company, the owner of the Fords Gin brand. Distilled in London, Fords Gin is described as a collaboration between Simon Ford and Charles Maxwell of Thames Distillers. Said […]
USA: Brown-Forman sells Southern Comfort and Tuaca brands
Brown-Forman, the owner of the Jack Daniel’s brand and one of the top 10 largest spirits companies in the world, has announced that it has reached an agreement to sell its Southern Comfort and Tuaca liqueur trademarks to Sazerac, a spirits firm with its origins in New Orleans, LA, for $543.5 million. In a statement, the […]