Australia: Cadbury unveils “Flavour Matcher” Facebook campaign
As part of a new social media campaign oriented around consumers’ flavour preferences, Cadbury Australia has unveiled its new “Flavour Matcher” app and associated promotional activities. According to Food Magazine, Flavour Matcher uses Facebook likes and interests in categories from popular consumer brands, charities and sporting clubs to music artists, TV shows, radio stations and […]
UK: Cadbury set to launch new cross-category flavours
Cadbury is set to introduce two new cross- category flavours with the launch of Cadbury Dairy Milk Lu and Cadbury Dairy Milk Ritz. The new combinations will bring the savoury biscuit brands Lu and Ritz into the Cadbury brand range. According to FDIN, the new additions will be supported by a 7.5 million marketing investment […]