Germany: Capri-Sonne forays into energy drinks
Capri-Sonne, the Switzerland-based beverage company, is expanding its portfolio in Germany with the launch of a new energy drink brand targeted at adults called Game On. Breaking away from traditional carbonated cans, Game On is a still energy drink packaged in a deposit-free, resealable 330ml pouch designed for flexible, on-the-go convenience. According to the company, […]
UK: Tesco to discontinue some Ribena, Rubicon and Capri-Sun branded drinks
Tesco, the UK’s largest supermarket chain, has announced plans to cease stocking some ‘lunchbox-size’ high-sugar fruit drinks and juices as part of a stated campaign against childhood obesity. From the beginning of September and coinciding with the new school year, Tesco is planning to remove single-serve packs of Ribena (owned by Suntory), Rubicon (owned by […]
Germany: Capri-Sonne brand expands into organic fruit purees
Deutsche SiSi-Werke Betriebs GmbH, the company behind the Capri-Sonne brand, has announced the launch of an organic fruit puree in Germany under the Fruit Snack name. This new product, especially targeted at kids, is described as consisting of a fruit puree made with certified organic fruits without any other added ingredients. Besides being an extension […]