Denmark: Carlsberg and Sapporo to form strategic partnership in Southeast Asia

Carlsberg, the Danish brewing giant, has entered into an agreement with Sapporo, the Japanese beverage company, to form a major strategic joint venture across Southeast Asia and Hong Kong, alongside a partnership in the UK. The joint venture will encompass Carlsberg’s existing operations in Hong Kong, Singapore, Malaysia, Laos, Vietnam and Cambodia, holding perpetual exclusive […]

Denmark: Carlsberg expands strategic partnership with PepsiCo

Carlsberg, the Danish brewery group, has announced a new agreement with PepsiCo, the US-based food and beverage giant, to become its exclusive bottler across the Nordic and Baltic regions. Beginning on 1st January 2029, Carlsberg will assume responsibility for the production, sale and distribution of the PepsiCo portfolio in Denmark, Finland, Latvia, Estonia and Lithuania. […]

USA: Tilray Brands to brew and distribute Carlsberg portfolio

Tilray Brands, the global cannabis-lifestyle and consumer packaged goods firm, has entered into an exclusive multi-year licensing agreement with Danish brewing giant Carlsberg. Starting on 1st January 2027, Tilray will produce, market, sell and distribute the Carlsberg portfolio across all channels in the USA. The agreement, which has an initial five-year term with an automatic […]

India: Carlsberg to invest $42 million in Mysuru brewery

The Indian arm of global beer giant Carlsberg has announced plans to invest 350 crore ($42 million) in its Mysuru brewery in Karnataka state. The allocated investment will be used to strengthen production capabilities by installing new can, glass bottle and keg lines. Commenting on the move, Carlsberg India managing director Nilesh Patel said: “Karnataka […]

UK: Carlsberg to acquire Britvic

Carlsberg, the multinational brewer, has announced that it has entered into an agreement to acquire UK-based soft drink business Britvic for £3.3 billion ($4.2 billion) to expand its bottling operations across Europe. Britvic is the main partner for PepsiCo in the UK and Ireland with exclusive rights to manufacture, bottle, and sell brands including Pepsi, […]

France: Carlsberg acquires minority stake in Brasserie Du Pays Flamand

Carlsberg, the multinational brewer, has announced it has acquired a minority stake in local beermaker Brasserie Du Pays Flamand via its French subsidiary Brasseries Kronenbourg (BK). In a statement, BK said the strategic partnership would accelerate the distribution of the Anosteke brand across France. The company also intends to triple production capacity at Brasserie du […]

Germany: Carlsberg to acquire Wernesgruner Brewery

Leading Danish brewer Carlsberg has announced that it has entered into an agreement to acquire Wernesgruner brewery from Bitburger Braugruppe. According to Carlsberg, Wernesgruner is one of the most traditional German beer brands and will give Carlsberg a better position in northern and eastern Germany. The addition of the Wernesgruner brewery to theCarlsberg network will […]

UK: Carlsberg UK to form £780 million joint venture with Marston’s

Carlsberg, the Danish beer giant, has announced a 60:40 joint venture in the UK with Marston’s with a combined value of £780 million. With the deal Carlsberg will become the controlling shareholder owning a 60% stake in the joint venture. The new company, Carlsberg Marston’s Brewing Company will have a strong portfolio from both companies […]

Denmark: Carlsberg unveils cardboard bottle prototypes

Carlsberg, the Danish beer giant, has unveiled two new research prototypes as part of its Green Fibre Bottle initiative, a project to develop a fully biodegradable wood-fibre drinks bottle which it first announced in 2015. The beermaker said it would now also be joined in the project by Coca-Cola, Absolut and L’Oreal in a paper bottle “community” launched […]

India: Carlsberg to establish a new brewery in Karnataka

The Indian arm of global beer giant Carlsberg has announced that it has set up a new brewery in the state of Karnataka to further strengthen its capacity in the southern region of India. The new brewery will take Carlsberg’s total production facilities in India to eight. The “state-of-the-art brewery” is described as extending over […]

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