Greece: Carlsberg signs agreement to take over Olympic Brewery
Denmark’s Carlsberg Group has set out to strengthen its position in Greece through a merger with Olympic Brewery, the third largest brewer in the country. The combination of Olympic Brewery’s local brand Fix withthe Carlsberg Group’s local power brand Mythos and international brand range will create a very strong product portfolio, Carlsberg said. “The Greek […]
India: Carlsberg ups investment in drive to boost sales
Danish brewery Carlsberg is to invest Rs 200 crore ($32.9 million) in India in an attempt to revive its sales in the country, the Economic Times reports. The investment is designed to increase the popularity of its products and help it compete with other major players including Heineken, United Breweries and SABMiller. Currently Carlsberg only […]
Innovation Insight: Seth & Riley’s Garage Hard Lemon Drink
This week Gama looks at a recent attempt to bridge the gap between younger and older male alcohol consumers – Seth & Riley’s Garage Hard Lemon Drink. Launched by Carlsberg in a number of global markets, Seth & Riley’s is the latest in a recent swathe of ‘hard’ alcoholic fruit-based drinks that typically target men. Such […]
Czech Republic: Carlsberg expands portfolio with Zatec acquisition
The Carlsberg Group has announced that it has entered into an agreement to acquire 51% of Zatecky Pivovar in the Czech Republic, in a deal that will allow it to enter the world’s foremost beer market per capita. The Zatec brewery was established in 1801 and is described as having a production capacity of 0.2m […]
China: Chongqing Beer to be acquired by Carlsberg Group
The Carlsberg Group has recently announced that Chongqing Beer (Group) Co. Ltd of China has accepted its offer to acquire 100% of Chongqing Beer Group Assets Management Co. Ltd, which is a holding company headquartered in Chongqing, China. With a total of eight breweries located in three provinces (3 in Jiangsu, 3 in Anhui, and […]