UK: Casa Redondo acquires Sheridan’s liqueur brand from Diageo
Diageo, the global spirits firm, has announced it has agreed to sell its Sheridan’s to Casa Redondo, a Portuguese beverage alcohol company. Sheridan’s, which a distinctive dual-chamber coffee and cream liqueur, is a well-established brand available in more than 50 countries with strong distribution across Europe. Commenting on the move, Diageo president for Europe and chief commercial […]
UK: Diageo sells Safari liqueur brand to Casa Redondo
UK alcoholic beverage multinational Diageo has announced it has agreed to sell its Safari spirits brand to Casa Redondo, a Portuguese alcoholic drinks company, as part of a portfolio review. Safari offers fruit-flavoured liqueurs and is primarily sold in Benelux, Portugal and Turkey. Commenting on the move, Diageo’s president, Europe John Kennedy said: “The sale […]