USA: General Mills to sell European dough business to Cérélia
US food giant General Mills has agreed to sell its European dough business to Cérélia, a global leader in ready-to-bake dough solutions. The transaction, which is expected to close by the end of fiscal 2022, includes General Mills branded and private label dough business in Germany, the UK, and Ireland, including the Knack & Back and […]
USA: Cerelia acquires US Waffle
Paris-based Ardian-backed firm Cerelia has announced the acquisition of US Waffle and that the company has received a strategic equity investment from Continental Grain Company. Cerelia is a leading manufacturer of fresh, ready-to-bake dough for pie and pizza and ready to heat pancakes, crepes, and cookies, whilst US Waffle specialises in premium pancakes and waffles. […]
France: Cerelia to buy English Bay Batter
Cerelia, a producer of chilled and frozen dough, has acquired Vancouver, Canada-based English Bay Batter to support its expansion in North America. Founded in 1983, English Bay Batter is a manufacturer of chilled frozen and ready to bake products, including cookies and muffins. Cerelia is a specialist in chilled and frozen home dough including pie […]