France: Charal to open pop-up ‘atelier’ in Paris
Charal, France’s leading producer of packaged beef products, has announced the opening of a pop-up ‘atelier’ in Paris with the aim of “helping the French rediscover meat”. Located in Les Halles in the centre of the French capital, the Charal ‘workshop’ – opened to commemorate the firm’s 30th anniversary – will feature a variety of spaces “to discover […]
France: Charal enters frozen meals market
Charal, France’s leading producer of processed and unprocessed meat products, has entered the frozen ready meals market with the launch of four beef products based on classic dishes. According to LSA, in response to consumer concerns about traceability, emphasis will be placed on the origin of the beef used. The frozen meals market in France […]