Australia: Coca-Cola launches Powerade ION4
Coca-Cola South Pacific has announced the launch of a new version of its Powerade sports drink in Australia, in move described as the brand’s “biggest reformulation since 2006”. According to Australian Food News, the new formula has been named Powerade ION4, with Coca- Cola saying it contains 5% more electrolytes than the current version. The […]
USA: Coca-Cola launches custom Twitter emoji
Coca-Cola has become the first company to implement a custom emoji as a form of paid advertising on the social media platform Twitter, according to reports in FoodBev and Adweek. When Twitter users tweet with the hashtag #ShareaCoke, an emoji featuring two glass Coca-Cola bottles ‘clinking’ will reportedly appear in the post. “Coca-Cola is a […]
China: Coca-Cola plans to invest $4 billion
Coca-Cola has announced plans to invest $4 billion in China over the next three years, according to a report in the Jakarta Post. Together with its bottling partners – COFCO Coca-Cola Beverages, Swire Beverages and Coca-Cola Bottling Investments Group China – Coca Cola will invest in expanding production capacity, distribution networks and facilities, and marketing. […]
UK: Coca-Cola merges European bottling firms
Three European bottlers of Coca Cola have agreed to merge to create Coca Cola European Partners (CCEP), a new entity which will generate over $12 billion per year across 13 European countries. The new bottling company, which will be based in London, combines Coca Cola Iberian Partners (CCIP), Coca Cola Enterprises and Coca Cola Erfischungsgetranke […]
India: Coca-Cola implements first production cut in a decade
Coca-Cola has effected its first cut in production in India in over a decade following a number of months of poor sales, according to reports in Restaurant India and the Business Standard. In the peak summer season of April-June 2015, Coca-Cola reportedly saw a “mid single digit” drop in sales volumes from the previous year. […]
Pakistan: Coca-Cola unveils ‘Share a Coke’ campaign for Ramadan
Coca-Cola has announced that it is extending its ‘Share a Coke’ campaign to Pakistan with a new variation on the theme for the Muslim holy month of Ramadan. As with previous ‘Share A Coke’ campaigns, the strategy is aimed at personalizing the Coca-Cola sharing experience by swapping logos on bottles for names of friends or […]
Brazil: Coca-Cola Femsa looking to enter dairy market
Coca-Cola Femsa, the world’s largest Coca-Cola bottler, is looking to enter the Brazilian dairy market through inorganic means, according to a report in Supermercado Moderno. The company is reportedly investigating the possibility of acquiring a Brazilian dairy producer, allowing it to replicate investments already made in Mexico and Panama. Speaking at the inauguration of the […]
New Zealand: Coca-Cola Amatil New Zealand to establish operation in Auckland
Coca-Cola Amatil New Zealand (CCANZ), a producer and marketer of soft drinks, has announced that it is to partner with Auckland Airport on the development of a new facility in New Zealand. Under the terms of the partnership, Auckland Airport will reportedly build a 12,000 square metre warehouse to accommodate CCANZ’s manufacturing operations. Chris Litchfield, […]
Brazil: Coca-Cola Femsa inaugurates facility in Itabirito
Coca-Cola Femsa has opened the doors to its latest facility in Brazil, located in Itabirito, in the state of Minas Gerais. The result of an investment of US $258 million, the new plant is reported to have been constructed over an area of approximately 65,000 square metres, on a site of around 300,000 square metres. […]
USA: Coca-Cola unveils “first PET bottle entirely made from plants”
The Coca-Cola Company has unveiled what it claims is the world’s first PET plastic bottle entirely made from plants during the World Expo in Milan, Italy. The pack is the latest development in Coca-Cola’s PlantBottle series. PlantBottle is currently made from sugarcane and waste from the sugarcane manufacturing process using a patented technology that converts […]