Brazil: Coca-Cola FEMSA to acquire bottler Vonpar in $1 billion deal
Coca-Cola FEMSA, the biggest Coca-Cola bottler in the world by volume, is set to acquire the Brazilian bottling firm Vonpar, according to an article in Correio do Povo. Under the terms of the deal, Coca-Cola FEMSA will reportedly acquire 100% of the shares in the firm, which is one of the largest private Coca-Cola bottlers […]
UK: Coca-Cola European Partners acquires Icelandic bottler
Coca-Cola European Partners (CCEP), the division of the US soft drinks giant formed by the merger last year of three leading European bottlers, has announced that it is expanding its footprint with the acquisition of the Icelandic Coca-Cola bottler Vifilfell. Founded in 1942, Vifilfell is a leader in both the sparkling soft drinks and beer […]
Brazil: Coca-Cola enters coffee market
Coca-Cola Brasil, the Brazilian arm of the US-based soft drinks giant, has announced that it is entering the coffee market with the launch of the Cafe Leao brand in August. The coffee is described as being made with 100% Arabica beans, grown, roasted and packed in the country, and was developed with the aim of […]
Spain: Coca-Cola launches Fanta with ‘nicknames’
The Spanish arm of multinational beverage firm Coca-Cola is embarking on a campaign that will use ‘nicknames’ to add variety to 100,000 cans of Fanta branded soft drinks, according to a report in Marketing News. Broadly comparable to Coca-Cola’s previous ‘Share A Coke’ campaign that saw the regular Coca-Cola logo replaced on packs with a […]
USA: Coca-Cola invests in Aloe Gloe
Soft drinks firm Coca-Cola has announced an investment in aloe vera drinks company Aloe Gloe through its Venturing & Emerging Brands (VEB) unit. Aloe Gloe is a part of LA Libations, an emerging beverage incubator founded by Danny Stepper, Pat Bolden and Dino Sarti who first met while working as merchandisers for Coca-Cola Enterprises. Aloe Gloe produces […]
USA: Coca-Cola releases “patriotic” can design
Soft drinks multinational Coca-Cola has released a limited edition of its can featuring the American flag to commemorate the 75th anniversary of the United Service Organizations (USO), according to reports in Business Insider and CNN. The US-based firm has rolled out the new design in red, blue and white and also featuring the patriotic song lyric […]
USA: Arca Continental to distribute Coca-Cola in southwest
US soft drinks giant Coca-Cola has reached an agreement with Arca Continental for the Mexican bottler to join its distribution system in the USA. Announcing the move in a statement, the company said it would contribute its Southwest operating unit in order to hold a 20% stake in a new joint venture called AC Beverages, […]
UK: Coca-Cola to explore food pairings
World-leading non-alcoholic drinks firm Coca-Cola is exploring a new marketing campaign that will see the firm offer meal and recipe suggestions that can be paired with its soft drinks, according to an article in the Drum. Quoting Coca-Cola Enterprises vice president and general manager Leendert den Hollander, the Drum reports that the company arrived at […]
UK: Coca-Cola to launch Coca-Cola Zero Sugar
Soft drinks giant Coca-Cola has announced that it is to relaunch Coca-Cola Zero in the UK as Coca-Cola Zero Sugar as a part of a “strategy to help people reduce their sugar intake”. Announcing the move in a press release, Coca-Cola said that Coca-Cola Zero Sugar would “taste even more like the original Coca-Cola (Coca-Cola Classic), but without sugar” […]
Australia: Coca-Cola launches strawberry sherbet Fanta
Coca-Cola South Pacific is set to launch a new strawberry sherbet variety of its Fanta soft drink in a bid to bring more “fun” to the category, according to an article in Food & Beverage Industry News. The new Strawberry Sherbet Fizz flavour, launched in Australia, is promoted as a fruity and refreshing strawberry sherbet […]