USA: Gallo acquires ‘Gen Z oriented’ wine brand Whiny Baby
Gallo, the international wine major, has announced it has reached a deal to acquire Whiny Baby, a wine brand that is described as targeting a Gen Z audience. Launched in 2020, Whiny Baby promotes “a reimagined wine experience” that is claimed to help make choosing a wine “fun, easy, and engaging”. Shoppers are encouraged to “choose […]