Brazil: Wickbold negotiates sale of Ta Pronto brand to Grupo Farina
Wickbold, the Brazilian bakery manufacturer which was acquired by Grupo Bimbo in September 2025, is in negotiations to sell its Ta Pronto! tortilla brand to Grupo Farina, the owner of the Pita Bread brand. The divestment is a direct response to conditions imposed by the Administrative Council for Economic Defense (CADE) following Bimbo’s acquisition of […]