Germany: Hans Freitag launches emoji biscuits
Hans Freitag, the German biscuit manufacturer, is to launch new biscuits based on the emjoi craze, according to information in Lebensmittelzeitung. The shortbread-style biscuits are coated on one side in milk chocolate and come in assorted shapes based on popular emoji icons. The product come in packs bearing the slogan “say it with biscuits”. The launch […]
Gama Innovation Award: Hans Freitag Marchenkeks
Gama Innovation Award – Positioning MANCHESTER – 30th October 2015: This month, the Gama Innovation Award – Positioning goes to Hans Freitag Marchenkeks Butter Biscuits, launched in 2015 by German firm Hans Freitag. Hans Freitag Marchenkeks Butter Biscuits are targeted at children and comprise ‘crown’ shaped biscuits with sugar sprinkles and, ‘hidden’ in each pack, a green […]
“Fairytale” biscuits have a story to tell
The latest innovation insight from Gama Compass™ MANCHESTER – 12th March 2015: This week Gama focuses on new merchandising opportunities with a look at a bakery launch that combines print and digital media in order to appeal to children – Hans Freitag Fairytale Biscuits. Recently introduced by German biscuit specialist Hans Freitag, Hans Freitag Fairytale […]