Netherlands: Hoogvliet launches premium brand Buitengewoon
Hoogvliet, the Dutch supermarket chain, has announced an expansion of its private label product range with the launch of a premium assortment under the name Buitengewoon (‘Out Of The Ordinary’). The retailer, which operates a network of 68 stores in western and central Netherlands, said the new range would initially consist of 75 products and would […]