USA: Impossible Foods partners with Equii to boost protein content

Impossible Foods, the California-headquartered plant-based meat producer, has entered into a licensing agreement with bread and pasta specialist Equii to bolster its presence in the high-protein food sector. The partnership will allow Impossible Foods to pair its meat alternatives with Equii’s portfolio of protein-enriched products, which includes bread, pasta and baking mixes. The collaboration aims […]
USA: Kroger partners with Impossible Foods to develop plant-based products

Kroger, the leading US grocery retailer, has announced a partnership with plant-based food developer Impossible Foods to expand Kroger’s meat-free offering under the private label Home Chef brand, according to a Food Business News report. The Home Chef brand, which Kroger acquired in 2018, is said to encompass more than 500 products including ready meals, […]