Japan: Ito En launches matcha-flavoured yoghurt drink
Multinational tea specialist Ito En has announced the launch of a new yoghurt drink for the Japanese market containing the green tea powder matcha. Due to hit shelves in Japan on 7th September 2015 , Ito En Matcha Yoghurt Drink is said to be made with Uji-type matcha and lactic acid bacteria for lower acidity. […]
USA: Ito En partners with Whole Foods Market for matcha tea line
Ito En North America, a Brooklyn based company that focuses on green tea beverages, has partnered with Whole Foods Market to launch a line of unsweetened matcha tea in the USA under the Matcha Love brand name. Matcha Love Organic matcha tea is said to be brewed with 100% organic matcha and whole green tea […]
USA: Ito En launches “culinary” matcha green tea
Ito En, a leading producer of green tea, is releasing a new matcha powder for culinary uses – Ito En Matcha Love Culinary Matcha. Finely milled matcha powder is fast becoming a popular ingredient for its rich umami taste and antioxidant rich benefits, Ito En said. Ito En Matcha Love Culinary Matcha is packaged in […]
Japan: Ito En to acquire coffee producer Distant Lands Trading
Ito En, Japan’s largest tea company and beverage manufacturer, has announced the acquisition of the US coffee company Distant Lands Trading (DLTC) for 10 billion yen ($83 million). DLTC specializes in custom roast coffees for private label grocery and food service clients and also sources premium green coffees direct from origin for specialty coffee roasters, […]