USA: Keurig Dr Pepper reformulates 7UP in major brand evolution
Keurig Dr Pepper, the North American beverage company, has unveiled its biggest evolution for soft drink brand 7UP in over 15 years, centering on a lime-led reformulation. The company is debuting 7UP Lime Lemon, bringing a lime-forward taste profile to 7UP Regular, 7UP Zero Sugar, Cherry 7UP, and Cherry 7UP Zero Sugar. Rolling out nationwide […]
USA: Keurig Dr Pepper to acquire JDE Peet’s, split in two
Keurig Dr Pepper (KDP), the soft drinks and coffee firm, has announced that it has entered into an agreement to acquire Netherlands-based coffee and tea major JDE Peet’s for €15.7 billion ($18.21 billion). This transaction will combine Keurig, North America’s foremost single-serve coffee platform, with JDE Peet’s global coffee brands, building the world’s largest coffee […]
USA: Keurig Dr Pepper to acquire Dyla Brands
Keurig Dr Pepper (KDP), the soft drinks and coffee firm, has announced the acquisition of full ownership of Dyla Brands, a key player in the powdered drink mix and liquid water enhancer business. Dyla Brands’ product portfolio includes natural water enhancer Stur, as well as licensed products under KDP-owned trademarks such as Crush, Hawaiian Punch, […]
USA: Keurig Dr Pepper to acquire Ghost energy drink brand
Keurig Dr Pepper (KDP), the soft drinks and coffee firm, has announced that it has entered into an agreement to acquire Ghost Lifestyle and Ghost Beverages (collectively “Ghost”) for $990 million. Founded in 2016, Ghost is a brand of sports nutrition products, energy drinks, dietary supplements, and apparel, anchored by its flagship energy drink brand […]
USA: Keurig Dr Pepper to invest $100 million in coffee plant expansion
Keurig Dr Pepper, the soft drinks and coffee firm, has announced plans to invest $100 million to expand its coffee roasting facility in Spartanburg County, South Carolina, generating more than 250 new jobs by 2027. The facility, which was opened two years ago with an initial $380 million investment, is focused on roasting and packaging […]
USA: Keurig Dr Pepper takes minority stake in La Colombe
Keurig Dr Pepper (KDP), the leading North American drinks company, has announced a strategic partnership with La Colombe which will see it take a 33% ownership stake in the US coffee roaster via a $300 million investment. In a statement, KDP said the deal included a long-term sales and distribution agreement for La Colombe’s ready-to-drink […]
USA: Keurig Dr Pepper invests in Athletic Brewing Company
Leading beverage company in North America, Keurig Dr Pepper, has announced an investment in Athletic Brewing Company, America’s leading non-alcoholic craft beer maker. According to the Keurig Dr Pepper’s statement, the company purchased a minority stake of $50 million in Athletic Brewing Company in a move to tap into the rapidly emerging beverage categories. As […]
USA: Keurig Dr Pepper acquires non-alcoholic cocktail brand
Keurig Dr Pepper have recently announced the acquisition of the non-alcoholic cocktail brand Atypique from Station Agro-Biotech. The agreement made for the acquisition has both Keurig and Station Agro-Biotech fuel the growth of Atypique using the research done by Station Agro-Biotech in the product category and Keurig’s sales network. Chief financial officer for the international […]
USA: Keurig Dr Pepper acquires energy drink brand Limitless
Keurig Dr Pepper, the soft drinks and coffee firm, has acquired the caffeinated sparkling water brand Limitless for an undisclosed sum, according to a BevNET report. Founded in Chicago in 2016, Limitless produces calorie-free, sparkling water containing 35mg of caffeine per 12oz can. Reportedly inspired by “a passion for finding the cleanest caffeine possible”, the line […]
USA: Keurig Dr Pepper to invest in new facility
Keurig Dr Pepper (KDP), a leading coffee and soft drinks firm based in the USA, has announced plans to develop a new production and warehouse facility in Allentown, PA with an investment of around $200 million. The company said the new facility provides it with additional, highly efficient capacity for existing and new brands, and […]