Japan: Nestle opens its first KitKat boutique in Tokyo
Nestle has opened its first KitKat store in Tokyo’s Ikebukuro neighbourhood, dedicated to the chocolate-coated wafer bars. The store features special versions of the product created in collaboration with Japanese chocolatier Takagi, some of which are unavailable elsewhere. “KitKat is close to being a cult product in Japan, and it is a very special market for us,” said KitKat’s […]