Canada: Kraft Heinz launches upscale salad dressing brand
Multinational FMCG firm Kraft Heinz has announced the launch of “premium” shelf-stable, premium dressings and marinades brand Pure J.L. Kraft exclusively for the Canadian market. Described as being free from artificial preservatives, flavours and colours, the brand will comprise 12 products, including blends such as Pomegranate Zaatar, Honey & Shallots, Miso Lime Ginger, Moroccan Lemon, […]
USA: KraftHeinz launches Fruitlove “spoonable smoothie”
Kraft Heinz, the third-largest food and beverage company in the USA, has announced the launch of Fruitlove, a new brand of smoothie that can be eaten with a spoon. Said to combine the benefits of creamy yogurt and real fruit and vegetables, Fruitlove Spoonable Smoothie comes in single-serve plastic pots and is said to provide […]
Netherlands: KraftHeinz “buying back Utrecht plant over bankruptcy concerns”
KraftHeinz, the US consumer goods giant, is said to be buying back a plant it previously owned in Utrecht, Netherlands, reportedly over fears the factory was headed for bankruptcy. According to an article in Levensmiddelenkrant (quoting ANP), a trade union leader familiar with the matter said expected growth at the plant had not materialized, and 90 […]
Jelly turns toy with “slime” launch
The latest innovation insight from Gama Compass MANCHESTER – 21st December 2018: For this month’s Innovation Insight we explore the growing trend for experience-based product launches. Under the microscope is a new jelly product for children from KraftHeinz that offers added play value: Jell-O Play Edible Slime. Launched in the USA and initially available only through online […]
Canada: Parmalat to acquire Kraft Heinz’s natural cheese business
Kraft Heinz, the multinational food firn, has announced it is selling its natural cheese business in Canada to dairy firm Parmalat for C$1.62 billion ($1.23 billion) The agreement includes the sale of natural cheese brands Cracker Barrel, P’tit Quebec and aMOOza! in the Canadian market, as well as a production facility located in Ingleside, Ontario. Kraft […]