Canada: 7UP brand enters alcoholic drinks via vodka cocktail launch
Labatt Breweries, a leading Canadian drinks company, has announced the entry of the 7UP soft drinks brand into the alcoholic drinks space with the launch of SVNS Hard 7UP, a ready-todrink cocktail that is said to combine the lemon-lime flavour of PepsiCo’s 7Up with vodka-based alcohol. Designed to capture the attention and preferences of the […]