USA: Mars to acquire fruit snack brand Tru Fru
Global leader in confectionery, snacking, food, and pet care products and services Mars, Incorporated, has acquired whole-fruit snack brand Tru Fru. Founded in 2017, Tru Fru is a innovate, better-for-you, high-quality snack made from real fruit, coated in premium chocolate and available in both frozen and shelf-stable. “We are thrilled to welcome one of the […]
UK: Mars to launch vegan chocolate bars
Mars, the global confectionery giant, is rolling out a range of vegan-labelled milk chocolate bars in the UK, according to a report in The Guardian. The new line-up under the Galaxy brand will be offered in the varieties Smooth Orange, Caramelised Hazelnut and Caramel & Sea Salt, and will come in 100g packs bearing Vegan […]
Brazil: Mars opens new Snickers factory
Mars, the global confectionery firm, has officially inaugurated a new facility in Brazil’s Sao Paulo state that will be dedicated to the manufacture of Snickers bars, according to a report in New Trade. The new plant, in the town of Gurararema, is said to have been built as part of a R$500 million ($120 millon) […]
Germany: Mars takes majority stake in Foodspring
Mars, the leading US food firm, has announced that it has signed a definitive agreement to acquire a significant majority stake in Foodspring, a direct-to-consumer targeted nutrition company based in Berlin, Germany. Foodspring will be incorporated within Mars Edge, a division of Mars focused on health and wellness. Foodspring is described as one of the […]
USA: Mars launches accelerator for “food innovators”
Mars, the US-based food giant, has announced the launch of a new accelerator which aims to “help early stage food-focused companies fast-track growth”. Launched as Seeds of Change – named after the Mars Food organic seed and food brand – the accelerator will focus on start-up food brands, innovative experiential offerings, new business models, and emerging technology, selecting six US and four […]
USA: Mars to build $69 million Wrigley plant in Kenya
International confectionery giant Mars is to spend $69 million constructing a new manufacturing facility for its Wrigley’s chewing gum division in Kenya, according to a report in the Daily Nation. Once complete, the new plant will produce 7.8 billion pellets of chewing gum annually, raising Mars’ market share in chewing gum in Kenya to 75%. […]
USA: Mars acquires minority stake in Kind
Global food giant Mars has purchased a minority stake in New York, USA based snacks manufacturer Kind. Announcing the move in a statement, the two firms said that Kind would continue to be operated independently in New York by its majority shareholders, founder and CEO Daniel Lubetzky and its management team, whilst Mars would support […]
USA: Mars to acquire majority stake in Preferred Brands
Mars, the global food giant, has announced that it has signed a definitive agreement to acquire Preferred Brands, which makes ready-to-heat Indian and Asian foods primarily marketed under the Tasty Bite brand. The Tasty Bite portfolio includes a wide range of vegetarian offerings, including ready meals, meal kits, and organic rice and lentils. While the majority […]
Australia: Mars introduces M&M’s chocolate blocks
Global confectionery giant Mars has launched its first M&M’s chocolate block in Australia. The new launch will see the entry of the brand into the chocolate bar category with a combination of M&M’s mini chocolates and smooth milk chocolate, according to information. “We’re really excited to bring something new to chocolate lovers across Australia”, commented […]
USA: Mars to launch M&M’s Caramel
Mars, the US food giant, has announced the launch of a new Caramel flavour variant of its M&Ms chocolates available from late May 2017. According to the firm, M&Ms Caramel will feature a smooth caramel centre covered in M&M’S brand milk chocolate and coated in a colourful candy shell. “Chocolate and caramel is such a […]