USA: Monster to acquire Bang Energy
Monster, the leading US energy drinks company, has announced it has reached an agreement to acquire Vital Pharmaceuticals, owner of the Bang Energy brand, after the latter declared bankruptcy. In a statement, Monster said it would acquire Bang Energy’s performance beverages and related Bang Energy businesses through the purchase of substantially all of Bang Energy’s […]
USA: Coca-Cola enters into strategic partnership with Monster in $2 billion deal
The Coca-Cola Company (Coca-Cola) and Monster Beverage Corporation (Monster) have announced a new definitive agreements for a long-term strategic partnership between the companies. The deal, announced in a statement, is valued at $2.15 billion dollars and will see Coca-Cola acquire a 16.7% stake in Monster. As part of the agreement, Coca-Cola and Monster have agreed […]