USA: Bacardi to acquire Patron tequila
Bacardi, the world’s largest privately-held spirits company, has announced that it is to acquire 100% of tequila firm Patron for an enterprise value of $5.1 billion. Bacardi had previously acquired a minority stake in Patron in 2008. The deal is set to make Bacardi the number one spirits player in the super-premium segment in the US, […]
Mexico: Patron Spirits introduces Patron XO Cafe Incendio
Patron Spirits has announced the launch of a “fiery-hot” chilli chocolate liqueur called XO Cafe Incendio to its portfolio of ultra-premium luxury spirits. The new product is described as combining the taste of Patron Silver tequila with fiery-hot Arbol chilli, said to be characterized by its smoky and spicy complex flavour, and Sweet Criollo Chocolate, […]