USA: PepsiCo launches Doritos Rainbows
PepsiCo has announced the launch of a new Rainbows version of its Frito-Lay Doritos tortilla chips in the USA. The product features the classic tortilla chips in a range of ‘rainbow’ colours and has been launched in partnership with the It Gets Better Project, which works for the welfare of the lesbian, gay, bisexual and […]
Argentina: PepsiCo invites fans to co-create TV advert
PepsiCo in Argentina has announced its first commercial developed in collaboration with fans of the drinking chocolate brand Toddy, inspired by contributions on the company’s social media accounts. As part of a campaign labelled “we know about making chocolate, not adverts”, the initiative took place at 6pm local time on the 12th June. Consumers participated […]
USA: PepsiCo rolls out four new flavors for AMP Energy
PepsiCo has unveiled four new flavours for its AMP Energy brand line in the USA. New Strawberry Limeade, Passionfruit, Blueberry-White Grape Zero and Watermelon Zero join the existing Original and Cherry Blast variety. Greg Lyons, vice president of marketing, AMP Energy, commented on the release by saying: “We knew energy drink fans were craving some […]
USA: PepsiCo unveils Pepsi Limon
PepsiCo has unveiled the launch of Pepsi Lemon, a flavoured Pepsi made with lime juice and designed to meet the taste preferences of Hispanic consumers. “Handcrafted” and “made with just the right amount of authentic lime juice”, the new product was developed in collaboration with Adelante, PepsiCo’s employee association that fosters relationships with the Hispanic […]
Norway: Orkla extends distribution agreement with PepsiCo
Orkla ASA has announced that it has signed a new agreement to manage PepsiCo’s brands in Northern Europe. In a statement, the company said that it had begun sales of Tropicana juice in Sweden and Denmark in January 2015, followed by Finland in April. The new agreement also covers Tropicana in Norway, as well as […]
USA: PepsiCo removes aspartame from Diet Pepsi
PepsiCo has recently announced the removal of aspartame from Diet Pepsi against a backdrop of falling sales and consumer safety concerns. As reported by USA Today, an aspartame-free Diet Pepsi “sweetened with sucralose and ace-K” will be available for consumers from August. The source also reports PepsiCo as saying that the new Diet Pepsi “tastes […]
USA: Frito-Lay launches chocolate peanut butter flavoured popcorn
PepsiCo’s Frito-Lay division has expanded its Cracker Jack brand range, unveiling a new variety of popcorn flavoured with chocolate and peanut butter. The new popcorn is described as being coated with sweet and savoury chocolate peanut butter flavor and is promoted as ““add[ing] fun to your family’s next snacking occasion”. Haston Lewis, senior director of […]
USA: PepsiCo launches Cheetos Sweetos
PepsiCo has unveiled its latest release for the US snack market: a new sweet flavour for its Cheetos puffed corn snack. The new limited edition Cheetos Sweetos are described as cinnamon sugar puffs that “take the spring snacking experience beyond chocolate bunnies and marshmallow candies, providing a fun twist to traditional treats”. Commenting on the […]
Brazil: PepsiCo to launch Drinkfinity enhanced water concept
Exclusively online and for the Brazilian market, PepsiCo is launching its new fruit-flavoured water brand Drinkfinity. Described by the company as a “personal and portable hydration system”, the new product system is composed of a reusable plastic bottle dubbed “Vessel” that is designed to be used in conjunction with Pods – small capsules containing a […]
Saudi Arabia: PepsiCo opens new facility in the Middle East
PepsiCo, one of the world’s leading food and beverage manufacturers, has inaugurated a new 55,000 square metre snack plant in Dammam, Saudi Arabia, to supply the snack market across the country. The facility is PepsiCo’s 15th in the Middle East, a region where the company has been doing business for 60 years. The opening of […]