USA: Perfetti Van Melle expands Airheads brand into soft drinks
Perfetti Van Melle (PVM), the global confectionery leader, has broadened its North American portfolio by launching a new line of Airheads-branded carbonated soft drinks across the US. The Italian-Dutch group, known for confectionery brands including Mentos and Chupa Chups, confirmed the launch in partnership with Fire Brands, which has developed the new Airheads Soda line. […]
USA: Mondelez International to sell gum business to Perfetti Van Melle
Snack and confectionery multinational Mondelez International has announced that has agreed to sell its gum business in the USA, Canada and Europe to Perfetti Van Melle Group for $1.350 billion. The sale is part of the strategy of Mondelez International to accelerate growth and focus portfolio on chocolate, biscuits, and baked snacks categories. The acquisition […]
India: Perfetti Van Melle India and Baskin Robbins collaborate on new ice cream
Confectionery firm Perfetti Van Melle and ice cream specialist Baskin Robbins have come together for the first time to launch a new ice cream based on the Alpenliebe Juzt Jelly branded sweet. Made with 25% fruit pulp, Alpenliebe Juzt Jelly from Perfetti is the market leader in the jelly category and will be used as […]
USA: Perfetti Van Melle to bring Airheads sweets to the frozen aisle
Confectionery manufacturer Perfetti Van Melle is to launch a range of ice cream and frozen desserts inspired by the flavour of its Airheads sweets. The company has partnered with Koldwave Foods, a wholly-owned subsidiary of Spring Creek Holdings, to launch its new range. Available in eight flavours – blue raspberry, cherry, watermelon, orange, green apple, […]