USA: Revlon to acquire Elizabeth Arden in $870 million deal
US-based cosmetics firm Revlon has announced that it has signed a definitive agreement to acquire all of the outstanding shares of Elizabeth Arden for $14.00 per share in cash, representing an approximate enterprise value for Elizabeth Arden of $870 million. By bringing together two “highly complementary, iconic brand portfolios”, Revlon said it would benefit from greater scale, […]
India: 100 new Modi-Revlon store openings planned in next three years
The cosmetic company Modi-Revlon has announced plans to open 100 new outlets in the next three years in India. The outlets will be mainly located in shopping centres across the country with the aim of providing consumers with easy access to Revlon cosmetics. “India has always been a priority market for Revlon with its ever-growing […]
USA: Revlon and Marchesa to launch new collection
Cosmetics manufacturer Revlon and fashion house Marchesa have joined forces once again to launch a new collection off beauty items, Total Beauty reports. 1n 2013, Revlon and Marchesa released a limited-edition eight-piece nail collection said to be inspired by couture gowns. Now Marchesa designers Georgina Chapman and Keren Craig have teamed up again to produce […]