Germany: Rewe launches high-protein own brand range
Rewe, the German retail change, has expanded its private label portfolio with the launch of a new brand named Rewe PWR. The range comprises eight initial products designed for active consumers, including six protein bars alongside a whey protein and a clear whey protein powder. Pricing for the items starts at € 0.85 ($0.98) for a protein […]
Germany: Rewe to acquire up to 40 Tegut stores
Rewe, the Cologne-based retail organisation, has entered into an agreement with Migros, the Swiss retail cooperative, to acquire up to 40 Tegut supermarket stores in a strategic move to strengthen its regional distribution network. The contract covers branches situated in Hesse, Thuringia and Bavaria. Tegut, the Fulda-based supermarket operator that specialises in organic food, currently […]
Germany: Rewe to trial “cooking robots”
German supermarket chain Rewe is set to trial an in-store system that utilizes autonomous “cooking robots” to prepare fresh meals for consumers, according to an ESM report. Reportedly claimed as a world first, the innovation is said to stem from a partnership with AI robotics and software firm Circus SE. Beginning in autumn 2025, three stores […]
Germany: Rewe to invest $3.42 billion to expand Penny in Romania
German retailer Rewe has announced plans to invest €3 billion ($3.42 billion) to grow its store network in Romania, taking the total number of outlets from 417 to 1,000 by the year 2035. According to sources, the retailer plans to open 40 more stores and complete its fifth warehouse in Mihailești this year. It also […]
Germany: Harry-Brot to acquire Rewe subsidiary Glockenbrot
German bakery firm Harry-Brot has received approval from Germany’s national competition regulator to acquire Glockenbrot, a subsidiary of the retail group Rewe, as well as the company’s bakery in Bergkirchen, Bavaria. Glockenbrot, which has been owned by Rewe since 1986, operated bakeries in Bergkirchen and Frankfurt. Rewe shut the Frankfurt site before selling Bergkirchen to […]
Germany: Rewe opens first fully vegan store in Berlin
Leading supermarket chain Rewe has announced it has opened Voll Pflanzlich, its first store entirely dedicated to vegan and plant-based products, located in the Friedrichshain district of the German capital Berlin. Claimed to offer over 2,700 products – twice as many as a typical Rewe supermarket, the new 212 sq m concept store lists 300 […]
Germany: Rewe launches subscription delivery service
Rewe, the German supermarket chain, is set to launch a grocery delivery service based on a monthly subscription free, according to a report in Lebensmittelzeitung. The move follows the trial of a similar offering by the retailer in Austria, and comes as US e-commerce giant Amazon is reported to be entering the German market with its […]
Germany: Rewe launches Rewe To Go brand
German supermarket chain Rewe has announced that it is launching a new private label brand in support of its recently-established chain of convenience stores. Named Rewe To Go – the same as the stores themselves – the new brand line up is said to offer a diverse range of products focused on on-the-go consumption. For […]
Germany: Rewe to open Rewe To Go at Aral petrol stations
The German supermarket chain Rewe is set to open a new line of convenience stores under the Rewe To Go name, to be located at Aral petrol stations. According to an article in Die Welt, the chain will comprise around 1,000 stores stocking a wider range of products than most petrol station stores. The product […]
Germany: Rewe and E. Leclerc seal alliance
The German supermarket chain Rewe has announced that it has finalised a strategic alliance with its French counterpart E. Leclerc “to identify synergies in the context of the business activities of the two companies and to leverage these to mutual benefit”. This alliance is designed to act not only a purchase association but also as […]