Italy: Nestle to sell water brand Nestle Vera to Acqua Vera Spa
Sanpellegrino Group, a Nestle subsidiary, has announced the sale of Nestle Vera water brand to Acqua Vera Spa for an undisclosed sum. Founded in 1979 and acquired by Nestle in 2005, Acqua Vera holds approximately 6% of the Italian bottled water share market, registering an annual turnover of €80 million last year, according to sources. […]
Italy: Sanpellegrino launches glow in the dark bottled water
Sanpellegrino, the Italian drinks firm, has introduced a limited edition glow in the dark bottle for children under the Nestle Vera brand. Nestle Vera Kids aims to support parents by ensuring their children have water throughoutthe whole day, including when they are in bed. According to a company statement, the idea behind the new packaging […]