USA: Shiseido to acquire custom foundation firm MatchCo
Shiseido, the Japanese cosmetics giant, has announced the acquisition of MatchCo, a US-based firm that creates custom foundation shades based on the customer’s individual skin tone, through its regional headquarters and consolidated subsidiary Shiseido Americas. The firm said that the synergy of MatchCo’s innovative digital tools and its own R&D capabilities would help to enhance a […]
Japan: Shiseido teams up with Seven & I Holdings to launch new brand
Japanese personal care giant Shiseido and Seven & I Holdings, one of the largest retail groups in Japan, are teaming up to launch a new skin-care brand called Sept Beaute. Aimed at women in their 30s and 40s, Sept Beaute is described as an “aroma body brand” and is designed to offer a pleasant scent […]
Japan: Shiseido develops sunscreen technology “that gains power through contact with water”
Tokyo-based cosmetics company Shiseido has developed a sunscreen technology that is claimed to amplify its protection through contact with water or perspiration. According to a company release, the new technology, called Shiseido WetForce, interacts with the minerals in water and perspiration. As part of its R&D approach, the company said that it had focused on […]
India: ‘Za’ by Shiseido will be launched in the second quarter of the year
The Japanese high-end skincare and makeup company, Shiseido Co., is due to launch its ‘Za’ brand by the second quarter of the year on the market in India, according to Yu Okazana, Shiseido Corporate Executive Officer & Director of the Shiseido Board. The company plans to sell in 250 retail outlets by the end of […]