USA: Sonoma Brands to acquire Krave Pure Foods
Sonoma Brands, a California-based private equity investor has announced the acquisition of Krave Pure Foods brand from The Hershey Company for an undisclosed amount. Dedicated to the production of protein snacks, Krave Pure Foods portfolio includes Krave Meat Cuts, Krave Pork Rinds, and most recently, Krave Plant-Based Jerky. According to sources, the company expects to […]
USA: Sonoma Brands launches SmashMallow “snackable marshmallows”
Sonoma Brands, “a one-of-a-kind consumer products incubator and venture fund” founded in January of this year, has announced the launch of a new line of “snackable marshmallows” sold under the name SmashMallow. Designed to “satisfy any sweet tooth on-the-go”, SmashMallow is promoted as a “premium ‘snackable’ marshmallow brand… created to redefine the sweet snack into a ‘better-for-you’, reduced […]