Portugal: Carlsberg launches Mini Bar pack
Unicer, the Portuguese brewer, has launched a Mini Bar pack format for the Carlsberg brand, exclusively for the Portuguese market. The Carlsberg Mini Bar contains 20 bottles of beer and is promised to chill beer in only 30 minutes with the addition of 2kg of ice. Bruno Albuquerque, marketing director at Unicer said: “The launch […]
Industry Insight: Andre Jacques, Unicer
Gama spoke to Andre Jacques, Global Innovation & Marketing Services Director, Unicer. What are your day to day activities as Global Innovation & Marketing Services Director? This is a new position, bringing together five different areas: Insights, Category Development, Innovation (project and process management as well as R&D), Interactive Marketing and finally retailer Loyalty Programmes. […]