UK: United Biscuits launches McVitie’s Digestive Nibbles
Biscuit maker United Biscuits has announced the expansion of the McVitie’s Digestive brand into the bite-sized segment with the launch of McVitie’s Digestives Nibbles. Described as “a modern way to enjoy the great taste and texture of McVitie’s Digestives, with an added chocolatey treat”, McVitie’s Digestives Nibbles come in Milk Chocolate, Dark Chocolate, Double Chocolate […]
China: United Biscuits launches ecommerce platform on Alibaba’s Tmall
United Biscuits, the UK manufacturer of bakery products under the McVitie’s brand, has officially opened its flagship eCommerce store for consumers in China on Alibaba Group’s Tmall platform. The launch of the new store was timed to coincide with Alibaba’s 11.11 Global Shopping Festival (a 24-hour annual sales event in China) and aims to further […]
India: United Biscuits seeks expansion through McVitie’s brand
UK bakery manufacturer United Biscuits (UB) is planning to expand its biscuit product portfolio in India, according to a report in the Economic Times. The company said that that the expansion would be centred on its core McVitie’s brand but did not elaborate further on the precise details of the expansion strategy. The newly announced […]
Turkey: Yildiz Holding to buy United Biscuits
The Turkish food conglomerate Yildiz Holdings, owner of Belgium’s Godiva Chocolate and America’s De Met’s Candy Company, has fended off competition from Burton’s Biscuits and Kellogg’s to acquire United Biscuits from private equity funds managed by Blackstone and PAI Partners. Lionel Assant, European Head of Private Equity at Blackstone, said: “United Biscuits is a great […]
UK: Burton’s Biscuits mulling bid for United Biscuits
UK bakery firm Burton’s Biscuits is eyeing up a bid for its larger rival United Biscuits (UB) after the latter was put up for sale by its private equity owners, the Telegraph reports. However Burton’s, which produces biscuit products under brands including Jammy Dodgers, Maryland and Cadbury, is likely to face stiff competition from global […]
UK: United Biscuits announces McVitie’s relaunch
United Biscuits has announced that it is to relaunch its McVitie’s brand, backed by a £12m multimedia advertising campaign, with the hope of increasing growth within the sweet biscuits category. In what is stated to be one of the company’s biggest campaigns to date, the entire United Biscuits brand group, aside from Go Ahead, is […]