USA: Ferrero to acquire ice cream maker Wells
Confectionery firm Ferrero Group has announced the acquisition of US ice maker Wells Enterprises as part as Ferrero’s strategy to growth in the ice cream section and Wells’ vision for accelerated growth. Wells will remain a standalone business with its portfolio of brand such us Blue Bunny, Blue Ribbon Classics, Bomb Pop, and Halo Top […]
USA: Wells acquires Halo Top ice cream brand, buys Unilever factory
Wells, described as the largest privately held, family-owned ice cream manufacturer in the USA, has announced it has acquired the Halo Top brand from Eden Creamery. The purchase expands Wells’ current portfolio to five distinct brands, the company said. Advertised as “light ice cream that actually tastes like ice cream” and as having fewer calories, […]