USA: Wrigley builds $63 million factory in Kenya
The Wrigley Company, the global chewing gum firm that is a subsidiary of Mars, Inc., has begun construction on a new $63 million factory in Kenya. The new plant will be sited on a 20-acre plot of land in Mavoko as a replacement for a previous facility located in Nairobi’s Industrial Area. It is expected […]
Halloween inspires FMCG creativity
MANCHESTER – 31st October 2014: The Halloween phenomenon, and the revenue opportunities it generates, is making the 31st October an increasingly significant date for FMCG companies. Sales of food and drink products, alongside those of costumes, decorations and other accessories, continue to grow, as Halloween increasingly makes its presence felt both in its traditional territory […]
USA: Wrigley set to launch sugar-free gum for kids
Wrigley has recently announced plans to launch Orbit for Kids, a new sugar-free gum marketed at children. The sugar-free gum is claimed to help and protect the teeth by stimulating saliva flow, neutralising plaque acids and helping to keep them clean. According to DentistryIQ, the gum is recognised for its benefits and has been awarded […]