Chobani, the leading US greek yoghurt firm, has announced the acquisition of Daily Harvest, a plant-based frozen smoothie and meals start-up, for an undisclosed amount.
Founded in 2015, Daily Harvest is a New York-based company operates through a direct-to-consumer model, aiming to provide convenient, organic options rich in fruit and vegetables.
Commenting on the move, Daily Harvest CEO Ricky Silver said: “I’m excited to share a new chapter in our journey. Daily Harvest is officially joining the Chobani family, a company whose values and vision beautifully align with our own. Like us, Chobani is deeply committed to nourishing people, uplifting communities, and using business as a force for good”.
“Our purpose-led brands are united by a shared vision: to make high-quality, delicious food with real ingredients more accessible”, a Chobani spokesperson added. “Already a disruptor in the yogurt, creamer, and ready-to-drink coffee categories, this combination marks our entry into wholesome, ready-to-make meals and is the next step in our journey to make good food for all”.
Source: Chobani / FoodBev / Daily Harvest
