Mikko Lindqvist, Vice President, Marketing & Portfolio
Fazer
Gama spoke to Mikko Lindqvist, Vice President, Marketing & Portfolio, Fazer. Is packaged bread being threatened by the rise of low carbohydrate diets? If so, how is Fazer responding? Low carbohydrate diets had a big impact on the bread market some years ago. From there the market has recovered and new trends have emerged. The […]
Nicolas Panniez, Category Manager
Ferrero
Gama spoke to Nicolas Panniez, Category Manager, Ferrero. How is the way food companies are looking to reach and engage with consumers changing? How can a brand successfully resonate with consumers? Companies and their brands need to be flexible in their marketing mix and continuously monitor changing consumption and shopping behaviour. Gathering data and translating […]
Own brands target health, convenience and premiumization in the frozen space
Insight by Gama Compass™ MANCHESTER – 10th April 2016: Fruit and vegetables have proved fertile ground for new product development in private label frozen food over the past three years, while drives towards premiumization and greater product diversity indicate a sector in pursuit of consumers with more adventurous and discerning palates, the latest research from Gama reveals. […]
Food cans send a clear message
The latest innovation insight from Gama Compass MANCHESTER – 2nd February 2017: This month’s Innovation Insight takes a look at the future of packaging technology in preserved food, with the launch of a new line that brings the benefits of transparent plastic to the canned food aisle: Glory Farms Slow-Cooked Canned Vegetables. Promoted as “the most […]
Lisa Tse MBE, Chief Executive
Sweet Mandarin
Gama spoke to Lisa Tse MBE, Chief Executive, Sweet Mandarin. What are the key success factors when launching a new retail food brand to the market? It is not easy to launch a food brand so one must be resilient, persistent, ambitious and hardworking. There are many factors to consider including creating a product that is world class […]
Bread innovation hots up with ‘pockets’ concept
The latest innovation insight from Gama Compass™ MANCHESTER – 5th January 2017: This month’s Innovation Insight looks at the ongoing reinvention of toaster cooking, with a new launch that seeks to transport bread into the lucrative world of hot, convenience snacks: Warburtons Toastie Pockets. Boasting of “a toaster-revolution”, Warburtons Toastie Pockets are an addition to Warburton’s […]
‘High vitamin’ claims notch upwards
Insight by Gama Compass™ MANCHESTER – 24th November 2016: ‘High vitamin’ claims are continuing to notch upwards in new product launches, according to Gama’s latest study of patterns and trends in global FMCG innovation, with non-alcoholic drinks proving particularly fertile ground for vitamin-related positioning. Based on data from Gama Compass™ between 2014 and 2016, and […]
Cola looks to beer with “5.0GV” launch
The latest innovation insight from Gama Compass™ MANCHESTER – 17th November 2016: This month’s Innovation Insight brings evolutions in the world of soft drinks into sharp relief, with a look at a new launch adding an extra dimension to the cola category via ‘ultra’ carbonation technology – Pepsi Strong 5.0GV Cola. Recently launched in Japan, Pepsi Strong […]
Indulgence & fine dining: innovation trends in French frozen food
Insight by Gama Compass™ MANCHESTER – 3rd November 2016: ‘Gourmet’ and ‘indulgent’ are key adjectives in the French frozen foods space, Gama’s latest assessment of the frozen product innovation landscape reveals. Broadly in line with other markets in terms of overall NPD – the frozen sector accounting for 8.7% of all new food and drink launches in […]
Look Ahead: Nicolas Trentesaux, SIAL 2016
Gama spoke to Nicolas Trentesaux, Group Director, SIAL, ahead of the show’s latest two-yearly edition in Paris. What are your expectations for this year’s SIAL? SIAL Paris will showcase the food of today and invent the food of tomorrow. The show will open its doors on the same day the United Nations celebrates World Food […]